Senior Media planner

Company Description

Job Description

We are seeking a talented and experienced Senior Media Planner to join our dynamic team in Riyadh, Saudi Arabia. As a Senior Media Planner, you will play a crucial role in developing and executing innovative media strategies that drive results for our clients across multiple channels.

• Develop comprehensive media plans that align with client objectives and target audience behaviors
• Analyze media performance data to optimize campaigns and maximize ROI
• Collaborate with cross-functional teams to create integrated marketing strategies
• Manage relationships with media vendors and negotiate favorable rates and placements
• Present media recommendations and campaign results to clients and internal stakeholders
• Stay up-to-date with industry trends, emerging technologies, and the Saudi Arabian media landscape
• Mentor junior team members and contribute to the overall growth of the media planning department
• Oversee budget allocation and forecasting for multiple client accounts
• Utilize media planning software to conduct research and generate insights
• Develop and maintain strong client relationships through regular communication and strategic guidance

Job Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, or a related field
• 5+ years of experience in media planning, with a proven track record of successful campaign strategies
• Extensive knowledge of media planning and buying across multiple channels (TV, digital, print, radio, OOH)
• Strong analytical skills with the ability to interpret data and translate insights into actionable recommendations
• Proficiency in media planning software such as Nielsen, comScore, and Kantar
• Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences
• Demonstrated project management skills and ability to manage multiple projects simultaneously
• Experience in budgeting, forecasting, and financial analysis for media campaigns
• In-depth understanding of the Saudi Arabian media landscape and cultural nuances
• Knowledge of emerging media trends and technologies
• Strong leadership and mentoring abilities
• Fluency in English; Arabic language skills are a plus