Head of Marketing Strategy and Campaigns

Join our team as a growth-focused Marketing Strategist where you’ll build and execute multi-channel campaigns that increase brand visibility, generate qualified leads, and drive measurable revenue outcomes.

Job Purpose

Own the marketing strategy and campaign execution end-to-end—leveraging data, experimentation, and channel expertise to improve lead quality, conversions, and ROI while staying within approved budgets.

Job Duties and Responsibilities

• Marketing analytics (GA4, dashboards)
• Strategic planning & campaign execution
• SEO/SEM (keyword research, PPC)
• Email & marketing automation
• CRM management (Salesforce/HubSpot)
• A/B testing & conversion rate optimization
• Data-driven decision making
• Budget management & ROAS optimization
• Cross-functional leadership & stakeholder management
• Creative problem-solving
• Lead generation & funnel optimization

Required Qualifications

• Marketing analytics proficiency (GA4, dashboards)
• Hands-on SEO/SEM experience (keyword research, PPC)
• Experience with email/marketing automation platforms
• CRM experience (Salesforce/HubSpot) and pipeline/lead management
• Demonstrated A/B testing and CRO experience
• Ability to drive measurable ROAS and conversion improvements
• Strategic thinking and marketing planning skills
• Strong cross-functional collaboration and stakeholder communication
• Budget management experience within targets
• Data-driven experimentation and optimization mindset